In February I shot a television commercial for GIO with directors Kenn & Simon MacRae, brothers from Orange Whip Films (previous article). It appears continuously on television and still shots appear in magazines and newspapers. It seems strange that after all these years in the industry, I am getting recognised more now than ever as "the GIO man". NIDA staff have commented, my students have all seen it and family and friends keep talking about it. The response is always that the ad's a good one and often that it makes people laugh - nice to hear.
Image by GIO.